BOSS Outlet Marketing

Show Motion Graphics Package

Everything isn't always BLACK&WHITE

A 10 episode limited series; Follows a young adult and his journey through Detroit as he becomes conflicted with his newly gained abilities. Growing up in poverty and having faced struggle everyday up to this point, the newfound abilities grant him a new set of opportunities and consequences. Desperately wanting to get himself and his people out of their struggles, he struggles with finding the line he’s willing to cross and he must choose between crime and heroism. 

Store Signage

Chapter One

For this project, I defined my target audience as not just action lovers, but those who have or are growing up in poverty/face struggle everyday and people who feel conflicted. Additionally, I wanted to focus on a younger audience (16-24) while still bringing in nods and appeal for the older generations.

Staff Documents

Chapter Two

While creating the storyboard I knew I wanted to create a lot of different direction and scale changes through transitions and the layout of each card. My intention with this was to capture the essence of uncertainty and being pulled back and forth between decisions, aligning with the protagonist of the series.

Social Media

Chapter Three

My goal while creating digital sketches for the various title and information cards was to capture a darker and more serious tone throughout the scenes. I continued to play with contrast to convey the message of the series along with incorporating elements such as graffiti and imagery to bring a sense of context to the show's situation and location.

Behance

Instagram

Twitter

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